And so despite the fact The Fixer was still working, it launched a new creative platform. Video marketing has been part of B2C marketing campaigns for as long as we’ve had television, but it is very new to the field of B2B marketing because it has always been more traditionally leaning than its B2C counterpart. Who knows if they’re a wild PR stunt promoting the next big thing. A TV spot featuring Ant and Dec encouraged viewers to pick up the phone and share messages of support across social media using the hashtag #BritainGetTalking. Published on Apr 18, 2020 Marketing a film is perhaps the second most important aspect of movie production, although if you talk to a Studio type it's probably going to be the first. More information can be found in our Cookies Policy and Privacy  Google's CEO Sundar Pichai claims, "In 2018, a year of ups and downs, the world searched for "good" more than ever before.". For the past several years, Google publishes a video containing the key phrases that people searched for during the year. —-Today’s marketing campaigns do a lot more than make a simple movie … Heinz moved fast to meet changing demands, with the brand’s head of ecommerce for the UK and Ireland, Jean-Philippe Nier, saying: “We worked like a startup, aiming to launch a minimum viable product as quickly as possibly and improve our proposition every day from launch.”. The best marketing and advertising campaigns feature YOU 7. More than 70% of UK adults have seen the campaign, with half of those who’ve seen it saying it made them feel better in general, and 37% that it made them feel more connected to family, friends and the nation at a difficult time. Over the years plenty of brands have used off-the-wall guerrilla marketing tactics to get attention. While there had been a gradual evolution of the channel, with some new players operating pure D2C models, 2020 saw big name brands join the party. Let's explore eight of the best content marketing tactics of 2019, as well as 11 examples to prove their ROI. This 90-second spot from Ikea promotes the benefits of destressing and getting a good night’s sleep in a year when both stress and lack of sleep have been familiar problems for many. Our website uses cookies to improve your user experience. In the film Pennywise the clown is known to live in sewers and carry signature red balloons – so this tactic was simple and very on-brand. It all began with a website that gave backgrounds on the missing students, a history of the Blair Witch and clips of footage. When Budweiser brought back its much loved ‘Whassup’ catchphrase earlier this year, it wasn’t just about trying to cash-in on any 1990s revival. So, you want to grow your online business, but you have no idea where to start. Created by adam&eveDDB, the ad sees Tukker reminisce on the joys of driving in his bright yellow living room, playing a song on his record player and setting up a fan to recreate the experience. Working with ecommerce agency, Good Growth the company created the Heinz to Home website in less than three weeks. Privacy Policy. Sitting at number 72 in the 2020 Kantar/BrandZ most valuable brands list, Ikea’s performance this year will doubtless be badly skewed by Covid, but it’s what happens next that’s going to be truly intriguing, especially if the company is going to start planting its flag in more city centre sites. This Group Says it Created the Monoliths and is Now Selling Them, Bigot Livestreamers Tore Down the California Monolith in Christ’s Name, The Most Popular Utah Monolith Theories, Including Them Aliens. In some ways, this is its own best movie taglines list. The best marketing and advertising campaigns feature YOU. These screenings helped to generate positive sentiment around the brand, with 96% of attendees saying they would recommend it to a friend. Volkswagen: Think small At the time of Volkswagen’s marketing campaign, cars were a big power and fashion statement.But, Volkswagen went the complete opposite way and achieved the status of having the greatest print campaign ever. Titled “Why So Serious”, the campaign conducted an elaborate ARG in 75 countries across the world. With a contemporary urban setting, it features a hoodie-wearing hare soaking up pints of ale with a crafty kebab takeout while his tortoise neighbour gets ready to face the world after a wholesome early night. if (typeof siteads.queue !== 'undefined') { She says it is already 20% more effective than The Fixer was at driving sales both in the short and long term. This was a shift from marketing ads on the social platform. What could they be? ... let’s revisit some genius guerrilla movie marketing campaigns. A limited collection of product bundles was available at launch, but this soon expanded, with themed offers for Father’s Day, and for students returning to college. But rather than fade into insignificance Expedia looked to take a proactive approach that tapped into consumers’ current mood while giving them hope that holiday planning will resume next year. You've heard people talk about digital marketing, but you're somewhat confused about which tactics you should use. Best Christmas campaigns for 2020 This year’s Holidays will feel different, so here are safe for social distancing campaign ideas to get your inspiration juices flowing. Is this their way of telling us that they’re remaking 2001: A Space Odyssey? And, so far, it doesn’t look much different than December 2019. Delivery was free for key workers. According to BBH, the agency behind the campaign, Heinz to Home experienced a 200% increase in sales in Q1 of 2020, and beat its impressions target by a factor of three within 48 hours. That first ad brilliantly captured something about male friendship and the blokeish way feelings are shared with the most minimal exchange of words. To promote Marvel’s newest tiny hero, the marketing team stuck tiny movie billboards all around Brisbane, Sydney and Melbourne. #1 Do Something Remarkable – The Publicity Stunt Seth Godin, one of the brightest minds in the marketing world, summed it up perfectly when he said: “by definition, remarkable things get remarked upon”. In July, timed to coincide with Boris’ announcement that the nation would be coming out of the first lockdown, it introduced a new mascot – Tukker the puppet dog who reminded drivers, and pedestrians alike, of the feeling of freedom. MMB’s creative print ad... McDelivery’s “Skip The Dishes” Uses Stacked Objects To Give Familiar Products A Fresh Angle. An hour later, as I walked out of the meeting, my email pinged. The tactic worked because everyone was then intrigued enough to see Blair Witch and find out what the deal was. Having eliminated the nuances of movie seasonality, weather, etc. The Best Marketing Campaigns Of 2020 MMB’s Toaster Swatches Marketing Campaign Underlines The Product’s Finetuning Capabilities. Budweiser. And if this is what the monoliths are trying to achieve – it’s working. As well as being a beautifully crafted film it keeps Expedia front of mind, showing both humour and creativity at a time when both are much needed. Updated for 2020. B2B video marketing is not only something you should do for your brand as an afterthought, but it should also be at the heart of your marketing plans. YouTube had to pull it for its violent and shocking content which traumatised viewers everywhere. }. Fans worked together to uncover clues that led them to things like mobile phones hidden in cakes, defaced dollar bills and casting votes in the Gotham City election. Aliens? There were an estimated 43,000 social posts about the ad generating a reach of 22 million people. to improve your user experience. Not a company to rest on its effectiveness laurels, however, Direct Line could see an opportunity to overhaul its marketing to make it more about the brand and its ability to solve problems. From the producers of some of the best-printed T-shirts around (if we do say so ourselves), we bring you… Blair Witch Project. LT. By Marketing Week Reporters 8 Dec 2020 8:00 am Lockdown may have accelerated the growth of D2C, but the hopes invested in the new Covid vaccine do not appear to be applying the brakes. A live-action update of the fable of the hare and the tortoise, the ad, created by agency Mother, is soundtracked by Roots Manuva. 10 Killer Movie Marketing Campaigns. Who knows why the Star Wars marketing time decided that flying a giant lightsaber around Sydney was a good idea, but they did. The campaign was backed up on social with the hashtag #Togetheratadistance and the #SavePubLife initiative to help pubs forced to shut due to social distancing regulations. Nowadays it takes more than a mere 30-second ad to capture viewer attention, people need to feel invested and involved in order to dedicate their time to watching a specific series over another. Budweiser came in at number 53 in this year’s Kantar/BrandZ most valuable brands ranking. The growth of direct-to-consumer (D2C) sales is an example. It gives a homey feeling, warms the heart, and gives hope for where there is life, and there is hope. That’s why we asked dozens of digital marketers for their best marketing strategies of last year—and, boy, did they deliver. Either way, we’re on the edge of our seats waiting to find out. 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