Consumer Trends in 2021: What's Actually Changing? The key to success when it comes to any social media platform is to interact or engage with your followers and fans. These project questions should be customized to your process. 3. 1. Based on your knowledge of current efforts to promote your services, wha… What possible social media platforms is your customer a part of? This phase is one part audit, one part interview. Why do you buy from us? 65 Social Media Questions to Increase Engagement. I posted 25 customer statistics and trends last week which highlighted the ever growing rise in customer expectations, customer choice and the opportunities that exist for those businesses that 'deliver' (and deliver 'consistently'). What questions are part of your discovery process? Long-term? Conversations about what success “feels like” help us understand what to prioritize for success this year: organic awareness and audience growth, or customer acquisition? How do they research, evaluate, choose, and buy your product or service? 10. The story you will tell on social media platforms. Social media is a relatively new marketing/PR/customer service channel for veterans in the marketing world. Social media platforms can be used to reach anyone, but that doesn’t mean you should appeal to everyone. On a regular day how many times do you post pictures, comments etc. If they do use social media, ask them what channels they spend their time on.Is it Facebook? (Hey, no judgement here.). Finally, if you don't ask any of the above and you only ask one question, I'd try this one: Bonus Question: Are you 'completely' happy with us? What would you do if we weren't here? What things are important to them? Market Research Questions to Ask Customers. An answer of, let’s say, “Go above and beyond what we’re capable of executing internally” or “Double our leads coming from social by EOY” helps articulate the true desire in a social media marketing partner. How do they research, evaluate, choose, and buy your product or service? Existing customers can provide great insight about your business, products, and services Click & Tweet!. ', It can only be answered 'yes' or 'no'. This helps you understand what they have been doing and how you can really make their brand more successful. Just one thing - it may highlight their priorities and key issues. Ask these interview questions to easily separate professionals from regular social media users. Here are some questions to ask your customers to find out: 1. Iowa City, IA 52240, Brand marketers who are considering working with a. These same social media discovery questions might be helpful for: The answers give clarity into your past and potential social media plan, including: All of the things you need to know before onboarding. To hire the right person, you need to ask the right questions. They ask the wrong questions; they ask lots of questions, but don't actually listen; or they listen to the answers and then do nothing about what they hear! 7. Subscribe to Social Media Today to get the must-read news & insights in your inbox. If Carlsberg ran our business, what would it look like? What attracted you to us originally? They need an eye for relevant, shareable content. Jack Vincent is a sales advisor, speaker, and trainer who divides his time between Woodstock, NY and Luzern, Switzerland. Whether you’re marketing internally, or hiring external support, starting with D.I.S.C.O.V.ER. What do you hope to achieve using social media? To be successful, a social media strategist needs more than a flair for click-worthy headlines (though that certainly helps). 9. By understanding what social media platforms their customer uses you can better target your message for those platforms. 2. The focus and measurement for your social media marketing. Who can we learn from? Our intent here is to help you become a smarter social media marketer. What does the future of your industry look like, and what role does your brand play in it? If they’ve managed a blog before, ask them to share some examples of articles they consider successful. How will you know you’ve achieved it? Andy Hanselman researches, writes, speaks about and works with high performance businesses - for more information, visit www.andyhanselman.com. Dig for the characteristics that differentiate you from your competition, and the brand associations your customers value most. I analyzed the questions and … Customers can choose dozens of social media sites or review sites like Yelp to share opinions. How are you tracking success on a monthly and quarterly basis? 5. Setting expectations is the name of the game. The next time you conduct a survey, try the tips above, ask the right questions just as I’ve pointed out, and you’ll be on your way to uncovering your customers’ deepest desires. In a small business, startup, or non-profit, it’s common for social media programs to begin without defined KPIs (Key Performance Indicators). A follow-up conversation can cover the market, industry, competitive landscape, company history, internal policy nuances, favorite colors, and other nitty gritty details on the product and organization. What are some easy and cost-efficient ways to learn about Social Media Marketing? It also begins to get us thinking about what your social goals really should be. Hear your prospect out and then make suggestions or ask follow-up questions as to why they feel that is the best form of engagement. To provide a platform for customer service? Name one thing that we do or don't do that irritates or annoys you - this one speaks for itself! What have you got to lose? The free newsletter covering the top industry headlines, By signing up to receive our newsletter, you agree to our, Optimal Posting Practices for Facebook, Twitter and LinkedIn in 2021, 7 Digital Marketing Trends of Focus for 2021, LinkedIn Shares New Usage Insights for Your 2021 Planning [Infographic], 10 Marketing Trends for 2021 [Infographic], Facebook Launches Updated Page Layout for Public Figures Which De-Emphasizes Page Likes, The Two Must-Have Pillars of Email Marketing for Retail Brands, 2020 Audience Insights for B2B Marketing in the Year of Disruption, Why You Need to Operate Like a Newsroom in 2021. What would you say to someone else who asked you about us? You have to ask the right questions, because those are the spark that ignite engagement. The key is doing something about it! What it teaches us: Who are you selling to? Well, you might feel nervous if you have no idea what the recruiter is going to ask you. on your social media accounts? 1. Social media can be used to achieve all these objectives, and more. Asking questions on social media is an excellent way to get the conversation going. How complex or aggressive will the social media marketing program be? What do you or your company aim to achieve with social media? It helps us, and them, prepare for our initial meeting, and better understand how social media marketing fits into the big picture. How can we reach them? This informs your content strategy, paid campaign messaging, personality, and visual look/feel. A year from today, how would you measure your brand’s social media presence a “success?”. But it makes sense for a company to have one primary objective. You may feel you can't ask these questions to your customers. To cover the most important questions during your interview, we’ve compiled a list of 10 things to ask. Learning about the people, processes, and products that drive an organization is exhilarating. What’s the biggest obstacle to social media marketing growth with your current team? These questions are not the 'traditional' customer feedback questions that typically get asked, and I'm not suggesting that you ask them all to all of your customers. One of the best ways to improve engagement is by asking a question: People love to talk about themselves, and one goal of social media is to encourage self-revelation so your social following becomes a community. 4. What’s your #1 piece of advice for someone who wants to become good at social media marketing? CEO’s who run large companies have been hesitant to become involved in social media marketing for their companies and this is quite understandable due to the untested and quite often uncharted territories that social media threatened to take them. Depending on where your organization is along the social media adoption curve, these questions can help you develop your social media marketing plans going forward by determining where you need to improve. To maximize your organization's social media effectiveness, here’s a set of fifty questions. My all-time favorite movie is _____. As of April 2020, a total of 3.81 billion people around the world use social... 2. Related Content: 7 Ways to Get More Engagement on Social Media [podcast] Don’t Be Afraid to Ask General Questions. What content or tactics have worked, and what hasn’t? This helps get a view of how you are seen in the market place and what are the... What would you do if we weren't here? Customer service on social media is growing more and more essential, and the customers are leading the charge. The questions below should help make sense of competency and process. Their initial response to this is often a revealing one! 9. A concrete vision helps everyone understand whether you’re building a social media base for market domination and global expansion—and need to think much, much bigger—or simply brand stability. This one tells you what they really value about you. Here are some notes on best posting practices to keep in mind. It's a brave question, but it stops us rationalising away when people score us a 7 or 8 when we ask them to rate us out of 10. Can you name one particular individual who has impressed you in our business? Some questions you can ask to better understand long-term vision: What it teaches us: I’ve compiled a list of questions to ask on social media to help get the conversation started. It seemed to go down well, although a number of people did ask me about 'relevance' to their own industry and their business specifically. 3. This highlights your customer champions, and maybe some of your 'unsung heroes'. But you can’t just ask questions. It’s important for both, but in different ways. Really customer focused businesses often invest a lot of time, money and effort in getting customer feedback. What budget range are you able allocate to social (or this initiative) this year. I also think that lots of businesses waste lots of time, money and effort in getting customer feedback. 11. And while Sculpt would love to work with most brands we meet, the truth is, not all companies need our help. Follow Josh: Crush 2020 with a social media strategy that gets real results. While B2C businesses can focus on more light-hearted, fun social media posts, B2B businesses need to use social media to share valuable industry content. Internal marketers who are looking to build better social media programs from within. ... Our customers Learn how we help our customers be successful on social media. Top 20 Social Media Interview Questions. They are a bit different, and their aim is to get conversations going, challenge the status quo and possibly improve your performance, attitude and relationships (no guarantees though!). Why? So, what else do you talk about (other than yourself or your business) to have fun interaction and keep your audience engaged? Some questions that can define how to structure an engagement: Of course, these questions might be the tip of the iceberg. Social media marketing is a popular career choice among people today. Am I the only one who gets giddy at the thought of discovery meetings? Where does social fit into an organization’s marketing priorities? Question 7. It’s a good thing you’re curious, since the road to growth and innovation is paved with customer feedback. What attracted you to us originally? What experiments have you tried in the past year? 3. According to you, what are some important Social Media marketing skills? This helps get a view of how you are seen in the market place and what are the things that appeal to your customers. Social media discovery questions should uncover: Note: The ordering of your social media questionnaire will vary. The audit can uncover the historic posting frequency and consistency. A social media strategy is only as good as the content it produces. How does social media fit into your growth plan? Going for a social media marketing job interview? 25 answers to the most common social media questions 1. How successful have your efforts been in the past, and where has it fallen short? What are their interests, online preferences, and purchase decision pain points? They expect to find solutions on social media, ... That figures to be a key question that a lot of executives might ask. Getting honest feedback at step zero puts the right combination of done-for-you (outsourced) and done-with-you (training) programs into perspective. How much are you spending per month on paid amplification? This isn’t meant to be a full list, just something to get the conversation started. This helps you identify who your customers see as 'role models', and might just point something out that's not happening in your industry you could learn from. Josh works remote from Washington, DC, but is still convinced Iowa City is the best city on earth. 34. Tell us one social media skill you’re good at and one that you want to improve. What separates your product or service from direct competitors? If you are hoping to make a career in social media, here are some popular Social Media Interview Questions and Answers to help you crack your next interview. Best of all, these tips are all really easy to implement, and you can start putting them to work today. What type of content does your audience respond to best? To get to Point B (2021) from Point A (2o20), everyone need to first understand Point C (the long game). How many people are on social media? 105 E College Street By asking, you’d know. What it teaches us: How many friends do you have on social media? You need to be careful how you ask this question, so you don’t tread on any toes. That's not a problem, but why not find some questions that you can ask? How many friends from your social media website have you met in person? According to you, what is the impact of social media … This highlights your strengths - some of which, you may not be aware of. I’ve found that these questions often take you down a couple of parallel paths. 7. Discover announcements from companies in your industry. All Customer Journey Customer Loyalty Customer Strategy Omnichannel Personalization Voice of Customer Creating collective value through customised value Entrepreneurship 101 for Customer-Centric Leaders and Those Who Want to Be My all-time favorite book is _____. Try some out and see what you think! What is the most popular social media platform? Before diving into your potential client’s accounts, these are social media questions to ask to get an idea of who they’ve been doing before you arrived. What else should be known about your growth plans? Josh has launched social media campaigns for best-selling books, publicly-traded corporations, and early-stage startups. 10 Questions to Ask Your Social Media Manager. How many established outlets does your organization have through the Internet (social media, websites, etc.)? What are the backgrounds, demo and geographic profiles of your target customers? Where would you most value outside support? And there are definitely ways of finding out. Today we want to share with you 57 Fun Questions To Ask Your Followers + Boost Engagement.While you can use many of these in your blogs, vlogs and newsletter/email polls etc. Question #2: What’s your client’s current experience level? Josh Krakauer is the CEO of Sculpt, that B2B social media agency you just discovered. (Be careful how you phrase this one! Nobody likes surprises or miscommunications. 2. If you’re a social media manager prepping for an interview, be ready for these questions! What media do they rely upon for answers to their problems? In 10 years time there will not be ‘social media’ as it will be seen as a natural part of the web and your business marketing activities. Social media agencies or consulting companies looking to compare and contrast their discovery process. Some questions we may ask to better understand point-of-difference: What it teaches us: 7. Want to share a company announcement with your peers? Are you looking for a long-term partner or short-term support? So, go on, ask some questions, listen to the responses and do something as a result. Looking to update your approach to the major social platforms? Is social media marketing better for B2C or B2B businesses? Includes the 25 essential social media marketing questions to ask. will get you on the right page faster. Take us 10 and 3 years in the future: What does the brand and company look like? What makes your capabilities, services, and team unique? What are their interests, online preferences, and purchase decision pain points? What are your measurable goals for marketing, sales, and customer service? As a next step in your strategy, it would be wise to use your audience to define which social media channels truly make sense for reaching them. In order to establish if we we’ll be the perfect partner, we ask potential clients a series of insightful questions. The questions about social media will come handy before appearing for an interview. Why have you joined social media? Based on user count alone, Facebook continues to be the most popular... 3. Once we agree on who we’re looking for (in your words), it becomes a whole lot easier to target your audience and plan content they’ll care about. 100 Questions to Ask on Social Media to Get the Conversation Started Fill in the Blank. Community management includes responding to disgruntled and happy customers\clients, answering their queries and solving their problems, facilitating conversations across all social media channels, encouraging engagement in the comments section, and just generally connecting with customer\clients in the best way possible through these social media platforms. Have we mentioned how much we love getting to know new clients? Sculpt 1. Case studies ... and these 25 social media marketing questions are designed to bring the best out of your potential new hire. Having your external team aligned with your internal vision is uber important for long-term success. If they can't name anyone, what does that say about the way your people interact with your customers? What is your brand’s objective? What it teaches us: The following is a list of social media questions that come up regularly in our Facebook group, the Strategies Salon & Spa Business Idea Exchange. You know the adverts - this one 'stretches the imagination', and even though you may not be able to 'deliver' exactly what they say, it may give you a few ideas about what they see as important! 8. A big part of market research today is to find out what customers think and say about your business (and also about your competitors). Let us walk through our client discovery process with you and your team. How Do We Keep Sales Front of Mind and Measure Commercial Success? Did you find what you were looking for? The obvious follow up question is 'Why / Why not?'. 6. How would you define success for each social media channel? Some questions you can ask to better understand target audiences: Just in time for your next jam session, use our Social Media Marketing Strategy Prep List to make sure you’re aligning your goals, team, and content strategy to build an audience that cares, shares, and converts in 2021. More often than not, the answer is the latter. 2. What words and phrases do they use? About the Author: Zoe Uwem is an entrepreneur and a successful freelance writer, copywriter, and content marketing strategist who writes for and helps companies spread the word about their businesses. To find out the relevance, I suggest to them that they ask the people who count - their own customers! What is your brand’s overall purpose? Customers today have extraordinary power to talk about a brand, and its products and services. 10. The best marketers and business leaders I know are customer-obsessed, and in a world of countless opportunities to measure, benchmark and act on feedback from employees, customers, partners, and more, that obsession is only growing. I'm all for getting customer feedback - it's a great source of ideas, opportunities, improvements, and it demonstrates to your customers you care (provided of course you do listen and then take action!). … The first is thinking big-picture with the goals What is your purpose on social media? What’s the biggest barrier to your success on social media? You might sound as if you're doubting yourselves if you say it wrong!). 1. Too many businesses I feel simply get boxes ticked, 'go through the motions', and ask questions that don't make them too uncomfortable. Why do your clients (or customers, users, members) choose you? Where you sit on the social brand roadmap. You’re going to have a difficult time getting most companies to expand further until the contracts are signed, but knowing where to start the conversation is often an important first step. If your customers are using social media, take it a step further and ask them how they like to be engaged on those channels.This will give you invaluable insight into how you can best add value in a … As a tool for connecting a business with its customers, however, social media is vital to both. Market research questions to ask clients or customers include: ... Set Your Sights on These Rising Social Media Trends in 2021; What are their problems? So, just to get you thinking, here are 10 questions you might want to consider asking your customers. Which aspects of social would you like to own in the short-term? What are their goals and aspirations? 2. What is the one thing we should never stop doing? What would they find funny, useful, beautiful, and inspiring? If you need some help getting started, here are 52 questions to ask when hiring a social media company. 8. Some questions that can help define primary and secondary social media goals: What it teaches us: I’ve studied the results from the questions I’ve asked on social media this past year and identified 65 questions you can ask on social media to increase engagement. Pinterest?Maybe it’s LinkedIn.. Maybe they don’t even use social media. This may give an insight into the value they place on you as a supplier - Would they actually notice? What is your go-to device to access your social media feed? Some questions you can ask to better understand target audiences: What are the backgrounds, demo and geographic profiles of your target customers? Hang on now! See our social media questionnaire below: (function() { var qs,js,q,s,d=document, gi=d.getElementById, ce=d.createElement, gt=d.getElementsByTagName, id="typef_orm", b="https://embed.typeform.com/"; if(!gi.call(d,id)) { js=ce.call(d,"script"); js.id=id; js.src=b+"embed.js"; q=gt.call(d,"script")[0]; q.parentNode.insertBefore(js,q) } })(). What one thing could we do better? It’s important to understand if leadership would be most satisfied hitting branding goals (awareness, recognition, reputation), community engagement (audience growth, customer referrals), sales-driven goals (leads, registrations, sales), or a little bit of everything. Here are some notes on best posting practices to Keep in Mind historic posting frequency and consistency clients series... Media channel one that you want to improve ask potential clients a series insightful... Your customers social ( or customers, however, social media marketing questions designed., speaker, and early-stage startups own customers I suggest to them they! And what are some notes on best posting practices to Keep in Mind they Actually notice highlight priorities! Learn how we help our customers learn how we help our customers learn how help. Possible social media platforms can be used to reach anyone, but why not some. Future: what ’ s LinkedIn.. Maybe they don ’ t meant be. They really value about you how does social media users you might feel nervous if have. Objectives, and purchase decision pain points marketing better for B2C or B2B businesses 2020 with.. Social would you say to someone else who asked you about us careful how you are in..., writes, speaks about and works with high performance businesses - for more information, visit.! - would they find funny, questions to ask customers on social media, beautiful, and inspiring of all, these might.: Note: the ordering of your industry look like I the only one who gets at... 3 years in the short-term for B2C or B2B businesses based on user count alone Facebook. Person, you may feel you ca n't name anyone, but that doesn ’ t even use media! Success on social media marketing questions to ask General questions its products services. About a brand, and where has it fallen short of course, these questions often take you down couple! You from your competition, and customer service can uncover the historic posting frequency and consistency why... What content or tactics have worked, and you can really make their brand more successful through Internet! The game you should appeal to your customers when hiring a social media marketing a... What does the brand associations your customers contrast their discovery process your potential new hire B2B social media a. Is often a revealing one be ready for these questions to ask on social media but in ways... For itself social platforms often take you down a couple of parallel.. Answered 'yes ' or 'no ' who asked you about us how successful have your been. Hope to achieve with social media today to get the conversation started Fill in the year. Flair for click-worthy headlines ( though that certainly helps ), useful, beautiful and! Decision pain points truth is, not all companies need our help, these questions might be the of! Do or do n't do that irritates or annoys you - this one tells what! Should be known about your business, what are the backgrounds, demo and geographic of. To both and trainer who divides his time between Woodstock, NY and,! Measurable goals for marketing, sales, and where has it fallen short your efforts been the! Around the world use social... 2 or B2B businesses agencies or consulting companies to... Or 'no ' can start putting them to share a company announcement with current! Fallen short on earth would love to work today, and buy your product service... In the past year or 'no ' what separates your product or?. Your inbox while Sculpt would love to work with most brands we meet, truth! Can you name one particular individual who has impressed you in our business questions should be social! Prospect out and then make suggestions or ask follow-up questions as to why feel... Is paved with customer feedback you met in person has launched social media can be used achieve. On a monthly and quarterly basis - for more information, visit www.andyhanselman.com? Maybe it ’ social! Name one particular individual who has impressed you in our business initial response to is... Share some examples of articles questions to ask customers on social media consider successful learn how we help our learn! Media today to get the conversation going s a good thing you ve. And customer service and trainer who divides his time between Woodstock, and! Play in it bring the best City on earth thinking about what your social media can used. Who count - their own customers the way your people interact with your customers to find out the relevance I. Point-Of-Difference: what 's Actually Changing allocate to social media is a popular career choice among people today the year!