In this form of communication, information converges a long way by passing from one person to another person leaving no indication from which point it started. Using Grapevine Communication effectively as a workplace communication tool There are many reasons why grapevine communication exists within the office environment and is one of the business communication activities that occurs in any company. It is called so because it stretches throughout the organization in all directions irrespective of the authority levels. The dictionary gives us a definition for the grapevine which says it is "the informal transmission of information, gossip or rumor from person to person" The grapevine is the informal and unsanctioned information network within every organization. Grapevine Meanings. Meaning of Grapevine Communication. Cambridge International AS and A level Business Studies 2nd Edition. Just like the grapevine plant: it spreads in random ways and it goes where it can. […] Grapevines branch out and expand organically, encouraging us to do the same and “go with the flow” sometimes. It does not follow any prescribed or predetermined rule and spreads any information quickly. Therefore, it is found in all organizations. The grapevine is used to spread information bypassing the formal communication structure. Many have asked why such type of communication is called grapevine. The information flows in any order i.e. Although every business-organization has its formal channels of communication, the informal channel of communication called grapevine also operates in it. In an organization setting, grapevine communication is prevalent at the lower levels of an establishment or organization. Grapevine communication is the informal communication network within an organization.. Although the most obvious reason is that nosey people are everywhere, there is also another more credible … The organization should not eliminate the grapevine communication because it can help the employees in doing their work. Meaning of Grapevine Communication. It is called so because it stretches throughout the organization in all directions irrespective of the authority levels. We will never learn and improve if we do not leave room to grow. Grapevine Communication. Workplace Communication Methods. This is quite similar to the vine of grapes. It arises due to the co-existence of people. Grapevine is an informal channel of business communication. Grapevine is a form of informal communication. Grapevine communication is an informal channel of business communication. [2] Peter Stimpsonand Alastair Farquharson (2010). Grapevine is an informal communication network, which ignores formal channels of communication and spreads rumors and gossips at all levels of the business organization. By definition, grapevine is a form of informal communication that is usually based on rumors. Grapevine Communication: It is a form of informal communication in business that develops within an organisation. These concepts can be applied to our social interactions as well as our ideas in business. [1] Ronald R. Sim (2002). What is grapevine communication? United States: Greenwood Publishing Group. Grapevine communication existed from the American Civil War to the First World War. Managing organizational behavior. ADVERTISEMENTS: Informal communication is also known as grapevine communication because there is no definite route of communication for sharing information. 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